Official Announcement: Sun* Annual Awards 2026 Theme Revealed

AI is gradually taking over thinking - the very ability that once set humankind apart. With the power to turn virtually any idea into reality, AI is advancing at a pace beyond even our imagination. In this new era, the greatest value humans can bring lies in knowing what is worth doing amid countless possibilities; in navigating the increasingly blurred lines between right and wrong with ethics, empathy, and the courage to take full responsibility for our choices.

When AI is everywhere, and knowledge is readily accessible and shareable, what sets individuals and organizations apart comes down to the speed and discipline of execution — whether we choose to lead the way as pioneers or simply stop at adapting to change.

And Sun* made that choice many years ago.

At a time when the market was still focused on optimizing operational costs, and AI remained a distant, almost exclusive concept within the tech community, Sun* had already been consistently investing in AI research and development teams, learning systems, and sustainable organizational foundations. That is why, when AI swept across the world at an unimaginable speed, Sun* did not hesitate or lose its bearings for a moment. Instead, we calmly and systematically set things in motion - with clarity, discipline, and excitement, as if everything had been programmed in advance.

This is the flywheel we have built, forged from our vision, our unshakable belief, and the collective strength of our team. It is not the product of mere luck, but the result of steadfastly pursuing the right choice. And today, that flywheel has grown powerful enough to propel an organization of our scale forward at a pioneering pace in the market.

So, where will this flywheel take us next? Or, to put it another way, what is Sun*'s next “Momentum”?

The answer lies in making the right decisions, taking decisive action, and seeing things through with full accountability - both as an organization and as individuals at Sun*.

Choose wisely.
Move fast. And see your choices through to the very end.

A flywheel does not turn on its own. Every Sunner is a driving force, and Sun*'s “Momentum” starts with each of us.

SAA 2026: Momentum

More updates about the event will be shared with Sunners through Sun* News and other internal communication channels.