The official theme of Sun* Annual Awards 2024

As we embraced the mission to make awesome things that matter, we’ve faced and overcome countless exciting challenges together. On our journey toward our ideals, through relentless improvement and skill refinement, we’ve made steady progress and achieved numerous goals over the years, despite market volatility and economic uncertainties.

Looking back on all we’ve been through, perhaps it’s time to ask ourselves: Does a “boundary” truly exist in our growth journey? Beyond our existing expertise in technology, is there still more room to learn, to break through boundaries, and to unlock every Sunner's full potential? Can we conquer new challenges and solve increasingly complex problems in the market?

If we look at the world’s outstanding individuals in technology, one common trait stands out: they started with solid expertise and succeeded through an unyielding spirit that never accepted boundaries. This very spirit thrives at Sun* and continues to spread as we push ourselves beyond professional confines, using our skills as a solid foundation for business and organizational growth. Together, we aim to create transformative, sustainable values that make a lasting impact.

Inspired by this story of self-improvement and expansion, “Beyond the Boundary” has been chosen as the official theme of the Sun* Annual Awards 2024.

More than just a name, “Beyond the Boundary” embodies the mindset every Sunner strives for deeply understanding every context, fostering creativity, and constantly expanding oneself to surpass self-imposed limits. Using the metaphor of color theory, where only three primary colors—red, yellow, and blue—can blend to create an almost infinite palette, the boundless creativity of individuals can transform the finite into the infinite. Each hue represents breakthrough innovation, a reflection of how we create the extraordinary from the ordinary.

This vivid metaphor captures the essence of “Beyond the Boundary”: reminding us that no boundary can confine the limitless potential within each of us. Every new journey begins when we dare to step beyond old limits. Even when restricted to a single canvas, we hold the power to paint an entire world filled with vibrant colors.

Now, with the brush in hand, the palette at our side, and an infinite canvas before us, let’s continue to craft new strokes together. With Sun*, we will boldly paint the future with the radiant colors of our creation.

Further information about the event (registration instructions, content disclosure, details, etc.) will be continuously updated to Sunners at Sun* News and internal communication channels.